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The SFA that runs your field. Not just tracks it.

Your Field Sales Team.Fully Controlled.Across Every Market.

NobleSFA gives FMCG, distribution, and wholesale businesses real-time visibility over every rep, every van, and every order in the field.

NobleSFA route operations illustration with a field-sales phone, delivery van, and Riyadh map
  • Works Offline
  • Multi Language
  • Tax/Vat Compliant
  • Connects to Your ERP
  • Customisable for Any Market

Trusted in the field

Trusted by FMCG, Distribution, and Wholesale Teams.

  • FMCG
  • Distribution
  • Wholesale

AI-enabled field execution

Empower Your Sales Team with AI-Enabled Sales Force Automation

Automate workflows, gain real-time insights, and boost productivity on your preferred platform.

Get a Free Consultation
NobleSFA mobile assignment screen with route, vehicle, quick actions, and trip controls
NobleSFA mobile route screen with customer details and sales actions
NobleSFA mobile journey summary with invoice sales, collections, and customer invoices
Available on iOSAvailable on Android

Operational blind spots

Sound Familiar?

You built this business. But you cannot see it running.

Visibility gap detected
Live vehicle operations
NobleSFA vehicle operations screen showing day status, journeys, sales, collections, invoices, and payments
01
Field visibility

You find out at 6pm.

You have reps in the field right now. You have no idea where they are, what they sold, or which customers they skipped. You find out at 6pm. On WhatsApp.

02
Order accuracy

Orders break in translation.

Your reps are taking orders on paper, WhatsApp voice notes, and memory. By the time the order reaches the warehouse, something is wrong. Wrong product. Wrong quantity. Wrong customer. Wrong price.

03
Van stock

The van runs dry mid-route.

You loaded the van this morning. By noon, it ran out of stock on your highest-selling lines. Your rep spent the afternoon visiting customers he could not sell to.

04
Promotion control

Promotions quietly leak margin.

You have promotions running right now that your reps are either missing entirely or applying to customers who do not qualify. You are either losing revenue or giving money away. Sometimes both.

05
Reconciliation

Reconciliation steals the evening.

Your invoices do not go through a system. They go through a person. A person who makes mistakes, loses paperwork, and adds hours to your reconciliation every single day.

06
Proof of execution

Trust is not live visibility.

Your rep says he left the office at 8am and visited 14 customers today. You have no way to verify either. No login record. No geo-tagged visits. No timestamps. You are running a field operation on trust alone.

One Platform. Every Role Covered.

Built around how your team actually works. Not how software companies think it works.

Delivery van following an optimised route between customer stops

Van Sales Reps

Your reps sell more. Every single shift.

No more paper. No more WhatsApp voice notes. No more end-of-day data entry. Your rep opens the app, follows the route, takes the order, generates a compliant invoice, and collects payment before they leave the customer.

Everything recorded. Everything synced. Their day is faster. Your data is clean.

Retail operator using a tablet at an outlet

Merchandisers and Promoters

Every outlet visit counts.

Your merchandiser walks into a store and the app tells them exactly what to check, what to record, and what to report. Shelf execution, stock availability, competitor activity, promotion compliance.

Everything logged in real time. By the time they leave, you already know what happened. No waiting. No guessing. No missed outlet.

Sales management team reviewing digital operations together

Sales Managers

You see your team. Without disturbing them.

Live map. Every rep. Every route. Every visit. Right now. You know who is on track, who skipped a customer, and who needs a call before the day is lost.

You catch problems in real time instead of reading about them in an end-of-day report you cannot do anything about.

NobleSFA salesperson journey dashboard showing route activity, customer visits, and vehicle status

Distribution and Ops Heads

Full control. From van load to customer delivery.

You know exactly what stock is on every van. You know which routes are running behind. You know when a rep sells out and needs a second load. You know where payments are outstanding.

Everything is in one dashboard, updated in real time, accessible from your desk or your phone. Your operation runs the way it was supposed to run.

From the Morning Load to the Evening Close.

Four steps. One seamless day.

  1. 01

    Plan

    Set routes, assign van load, and prepare your team before the first rep leaves the warehouse.

  2. 02

    Execute

    Reps take orders, generate compliant invoices, and collect payments on the spot. Even without internet.

  3. 03

    See

    Track every van, every rep, and every transaction in real time from your dashboard.

  4. 04

    Close

    End-of-day reconciliation done in minutes. Stock accounted for. Payments confirmed. Ready for tomorrow.

Live command view
NobleSFA populated operations dashboard showing live invoice, payment, branch, team, and vehicle totals
NobleSFA Android assignment screen before a field trip begins
iOSAndroid

Results That Show Up Where It Matters.

In the field. On the balance sheet. At the end of every day.

01Up to28%

More outlets visited per week

02Up to18%

Reduction in fuel and route costs

03Up to34%

Improvement in field rep productivity

04Up to6 hrs

Saved per rep per week on admin and reconciliation

Built in-house. Customisable by design.

We localised for one of the world's most compliance-heavy markets. We can do it for yours.

NobleSFA is not a rigid off-the-shelf tool. It is fully in-house developed, which means it bends to your country's requirements. Not the other way around.

Territory setup · tablet view
NobleSFA territory management screen for countries, regions, cities, territories, districts, and areas

Local Tax Compliance

Already ZATCA Fatoora Phase-2 certified for Saudi Arabia. Configurable for VAT, GST, and e-invoicing requirements in any market.

Multi-Language Interface

Currently live in Arabic and English. Additional languages added based on your market requirements.

Local Currency and Billing

Operates in SAR today. Configurable for any currency your business runs on.

Offline-First Architecture

Works without internet in any country, any region, any connectivity condition. Data syncs the moment connection is restored.

Local ERP and System Integration

Connects to the business systems your team already uses. No rip and replace.

Country-Specific Business Rules

Pricing structures, promotion rules, route models, approval workflows. All configurable for your local operation.

Already deployed. Already proven. Ready to be configured for your market.

Everything your field team needs. On one mobile app.

Built for the way distribution actually works.

Not a CRM adapted for field sales. A purpose-built platform for distribution, van sales, and route-to-market operations.

On-the-Spot Invoicing

Generate compliant invoices at the point of sale. Print via Bluetooth. Hand it to the customer before you leave.

The Moving Warehouse

Know exactly what stock is on every van, every minute of the day. No surprises at end-of-day reconciliation.

NobleSFA mobile route screen with the current customer and on-the-spot sales invoice action
iOSAndroid

Smart Route Optimisation

Plan visits in advance. Reduce wasted kilometres. Make sure your highest-value customers are always covered first.

Payment Collection

Cash, bank transfer, or online payment, collected and recorded on the spot. End-of-day account closing in minutes.

NobleSFA Android invoice summary with VAT, discount, and total due
iOSAndroid

Promotion Engine

Every promotion applied correctly, every time. Auto-validated at the point of order. No manual checking. No overpaying.

Load and Transfer Management

Replenish van stock fast when demand spikes. Transfer between branches without paperwork or delays.

NobleSFA Android customer invoice list with payment and ZATCA status
iOSAndroid
Performance analytics
NobleSFA populated dashboard showing live invoice, payment, branch, area, and product performance
Product catalogue
NobleSFA populated product catalogue with item codes, bilingual names, types, and prices
Territory command view
NobleSFA territory management screen for countries, regions, cities, territories, districts, and areas

If your business moves product through field reps and vans, NobleSFA was built for exactly this.

Built for the Rep on the Ground

Every tool your field team needs to execute faster, prove their work, and close more.

NobleSFA Android navigation for profile, loads, customers, promotions, supervisor contact, and language
iOSAndroid

No verbal updates. No gaps. No guessing.

Every stage of the rep's day logged automatically: start, visits, deposits, end of journey.

"I never received it" stops being a conversation.

Customers sign digitally at the door. Timestamped. Stored. Dispute-proof.

Invoice printed on the spot. In their language.

Any Bluetooth printer. Any size. Arabic and English. No reprinting back at the office.

Return handled before the rep walks out the door.

Credit notes issued from the mobile app on-site. Customer problem closed immediately.

Scan. Done. Move to the next outlet.

NFC, RFID, and barcode scanning on any mobile device. No manual entry. No wrong codes.

Every visit has a target before it starts.

Minimum shelf level set per customer. Rep sees the gap. Rep fills it.

Built for the Manager Watching the Numbers

Full visibility across every rep, every route, every payment collected, before the day ends.

Bad debt starts with a rep who had no limit.

Credit limits, credit days, and drop size set per customer. System enforces it. Rep cannot override it.

Your reps are already nearby. Are they visiting every outlet?

Live geo-tracking plus auto-suggested unvisited retailers near each rep's location. No outlet missed by accident.

Know what was collected before the rep walks back in.

Money collection tracked in real time. Every payment logged the moment it happens. No end-of-day surprises.

Every rep knows exactly where they stand. Every day.

Individual performance dashboard showing targets vs. achievements vs. previous period. Accountability built in.

Built around your business. Not the other way around.

NobleSFA adapts to your workflows, your rules, and your industry. No compromising your operation to fit a generic system.

Results from the field. Not from a brochure.

Field scenarios. Operational change. Measurable sample outcomes.

Wholesale distribution worker scanning packaged stock beside a delivery van at a GCC warehouseIllustrative deployment · 02

Multi-branch wholesale network

A faster close across every route.

GCC operation18 vans · 6 branches

Van stock, collections, and returned goods now reach the back office before each rep completes the route.

-22%time spent on daily reconciliation
  • Connected van stock
  • Fewer manual corrections
Petroleum and lubricants field representative using a mobile device beside delivery stock and a vehicleIllustrative deployment · 03

Lubricants and petroleum supplier

Every delivery and collection connected.

Kingdom-wide26 reps · 12 territories

Orders, compliant invoices, and collections move from field teams to operations without duplicate entry.

96%orders synced before day-end
  • Territory-level reporting
  • Digital payment trail

What our clients say.

From the people running the operations.

NobleSFA connects to the systems you already use.

No rip and replace. No starting from scratch. Just plug in and run.

Integration ecosystem

Connected field sales coreNobleSFA

Orders, stock, customers, invoices, and payments synced through one operational layer.

Live sync ready

ERP Systems

Connects to leading ERP platforms via API. Real-time sync. No manual data entry between systems.

Accounting Software

Field invoices and payments flow directly into your accounts. No duplicate entry. No reconciliation delays.

E-Invoicing and Tax Systems

Compliant e-invoicing output configurable for your country's tax authority requirements.

Custom Business Systems

Already running a custom platform? Our Developer Portal connects NobleSFA to any system via API.

Mobile Devices

Works on iOS and Android. No specialist hardware required. Your team uses what they already carry.

Bluetooth Printers

Print invoices and receipts on the spot. Compatible with standard field-ready Bluetooth printers.

Built to be trusted.

Data Protection

Your business data is protected and handled in line with applicable data protection regulations in your operating market.

Audit-Ready Records

Every transaction, payment, and stock movement is logged with a full digital trail. Always ready for audit.

Role-Based Permissions

Control exactly who sees what. Set access levels by role, branch, and territory across your entire team.

Integration consultation

Not sure if NobleSFA connects to your current system?

Talk to our team. We will tell you exactly how.

Discuss Your Integration

Take it further with a complete Noble Suite package.

NobleSFA is powerful on its own. Pair it with the right Noble product and your entire operation runs from one connected platform.

NobleERP + NobleSFA

For mid-size and enterprise distribution businesses.

NobleSFA executive dashboard showing live branches, field teams, vehicles, invoices, and payments

Your field team and your back-office, fully connected. Orders placed in the field sync instantly to your ERP. Stock, accounts, and operations updated in real time. No manual transfer. No data gaps. No delays.

What you get:

Full ERP for operations, supply chain, and finance. Plus complete field sales execution. One platform. One source of truth.

Ask About This Package

NobleAccounts + NobleSFA

For growing distribution businesses moving off spreadsheets.

NobleSFA reports command center with sales, receivables, and inventory report collections

Your reps invoice on the road. Your accounts team sees it the moment it happens. Essential accounting and full field sales control, without the complexity of a full ERP.

What you get:

Smart accounting built for small and mid-size businesses. Plus complete field sales execution. Simple. Connected. Scalable.

Ask About This Package

Package consultation

Package pricing available on consultation.

Talk to our team to find the right fit for your business size and market.

Discuss Package Pricing

Simple, transparent pricing.

No hidden fees. No surprise add-ons. Just one clear number.

Starting from

SAR 200per user / per monthOne-time setup fee: SAR 1,000Get a Free Consultation

Everything included:

  • All core SFA modules
  • Live chat and online support
  • On-ground assistance
  • Complimentary onboarding training
  • Regular updates and improvements

Need a larger team or a bundled package? Speak to our team. We will build the right setup for your business size, market, and compliance requirements.

Ask About Package Pricing

Most vendors close the relationship after the standard 30-day post-go-live window. TechQode stays.

Is NobleSFA compliant with local tax and invoicing requirements?

Yes. NobleSFA is already fully certified for ZATCA Fatoora Phase-2 e-invoicing in Saudi Arabia. For other markets, the system is configurable to meet your country's specific tax authority and e-invoicing requirements.

Does it work without internet in the field?

Yes. NobleSFA is built offline-first. Reps can take orders, generate invoices, and collect payments with no internet connection. Everything syncs automatically the moment connectivity is restored.

How long does setup take?

Our team handles the full implementation and onboarding so your operation is not disrupted.

Can NobleSFA connect to our existing ERP or accounting system?

Yes. NobleSFA connects to leading ERP and accounting platforms via API. If you are running a custom system, our Developer Portal handles that too. Talk to our team and we will confirm compatibility before you commit to anything.

What is the minimum number of users?

One. NobleSFA scales from a single field rep to an enterprise distribution network of hundreds of reps on the same platform.

What training is provided?

Complimentary onboarding training is included for all clients. Most field reps are confident using the app within 2 to 3 hours of training.

What support do we get after go-live?

Live chat, online channels, and on-ground assistance are all included. And unlike most vendors who close the relationship after the standard 30-day post-go-live window, TechQode stays with you through our Annual Maintenance Contract.

Is the interface available in languages other than English?

Yes. NobleSFA currently runs in Arabic and English. Additional languages are configurable based on your market requirements.

Ready to see NobleSFA in action?

Talk to our team. We will show you exactly how NobleSFA works for your industry, your country, and your operation.

  • ZATCA-Certified
  • Offline-Ready
  • Fully Customisable
  • Connects to Your ERP

Not ready for a call yet? Watch a 2-minute overview of NobleSFA first. Watch the Overview

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