You find out at 6pm.
You have reps in the field right now. You have no idea where they are, what they sold, or which customers they skipped. You find out at 6pm. On WhatsApp.
The SFA that runs your field. Not just tracks it.
NobleSFA gives FMCG, distribution, and wholesale businesses real-time visibility over every rep, every van, and every order in the field.

Trusted in the field
AI-enabled field execution
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Operational blind spots
You built this business. But you cannot see it running.
You have reps in the field right now. You have no idea where they are, what they sold, or which customers they skipped. You find out at 6pm. On WhatsApp.
Your reps are taking orders on paper, WhatsApp voice notes, and memory. By the time the order reaches the warehouse, something is wrong. Wrong product. Wrong quantity. Wrong customer. Wrong price.
You loaded the van this morning. By noon, it ran out of stock on your highest-selling lines. Your rep spent the afternoon visiting customers he could not sell to.
You have promotions running right now that your reps are either missing entirely or applying to customers who do not qualify. You are either losing revenue or giving money away. Sometimes both.
Your invoices do not go through a system. They go through a person. A person who makes mistakes, loses paperwork, and adds hours to your reconciliation every single day.
Your rep says he left the office at 8am and visited 14 customers today. You have no way to verify either. No login record. No geo-tagged visits. No timestamps. You are running a field operation on trust alone.
Built around how your team actually works. Not how software companies think it works.

Van Sales Reps
No more paper. No more WhatsApp voice notes. No more end-of-day data entry. Your rep opens the app, follows the route, takes the order, generates a compliant invoice, and collects payment before they leave the customer.
Everything recorded. Everything synced. Their day is faster. Your data is clean.

Merchandisers and Promoters
Your merchandiser walks into a store and the app tells them exactly what to check, what to record, and what to report. Shelf execution, stock availability, competitor activity, promotion compliance.
Everything logged in real time. By the time they leave, you already know what happened. No waiting. No guessing. No missed outlet.

Sales Managers
Live map. Every rep. Every route. Every visit. Right now. You know who is on track, who skipped a customer, and who needs a call before the day is lost.
You catch problems in real time instead of reading about them in an end-of-day report you cannot do anything about.

Distribution and Ops Heads
You know exactly what stock is on every van. You know which routes are running behind. You know when a rep sells out and needs a second load. You know where payments are outstanding.
Everything is in one dashboard, updated in real time, accessible from your desk or your phone. Your operation runs the way it was supposed to run.
Four steps. One seamless day.
Set routes, assign van load, and prepare your team before the first rep leaves the warehouse.
Reps take orders, generate compliant invoices, and collect payments on the spot. Even without internet.
Track every van, every rep, and every transaction in real time from your dashboard.
End-of-day reconciliation done in minutes. Stock accounted for. Payments confirmed. Ready for tomorrow.

In the field. On the balance sheet. At the end of every day.
Built in-house. Customisable by design.
NobleSFA is not a rigid off-the-shelf tool. It is fully in-house developed, which means it bends to your country's requirements. Not the other way around.
Already ZATCA Fatoora Phase-2 certified for Saudi Arabia. Configurable for VAT, GST, and e-invoicing requirements in any market.
Currently live in Arabic and English. Additional languages added based on your market requirements.
Operates in SAR today. Configurable for any currency your business runs on.
Works without internet in any country, any region, any connectivity condition. Data syncs the moment connection is restored.
Connects to the business systems your team already uses. No rip and replace.
Pricing structures, promotion rules, route models, approval workflows. All configurable for your local operation.
Already deployed. Already proven. Ready to be configured for your market.
Everything your field team needs. On one mobile app.
Not a CRM adapted for field sales. A purpose-built platform for distribution, van sales, and route-to-market operations.
Every tool your field team needs to execute faster, prove their work, and close more.

Every stage of the rep's day logged automatically: start, visits, deposits, end of journey.
Customers sign digitally at the door. Timestamped. Stored. Dispute-proof.
Any Bluetooth printer. Any size. Arabic and English. No reprinting back at the office.
Credit notes issued from the mobile app on-site. Customer problem closed immediately.
NFC, RFID, and barcode scanning on any mobile device. No manual entry. No wrong codes.
Minimum shelf level set per customer. Rep sees the gap. Rep fills it.
Full visibility across every rep, every route, every payment collected, before the day ends.
Credit limits, credit days, and drop size set per customer. System enforces it. Rep cannot override it.
Live geo-tracking plus auto-suggested unvisited retailers near each rep's location. No outlet missed by accident.
Money collection tracked in real time. Every payment logged the moment it happens. No end-of-day surprises.
Individual performance dashboard showing targets vs. achievements vs. previous period. Accountability built in.
NobleSFA adapts to your workflows, your rules, and your industry. No compromising your operation to fit a generic system.
Field scenarios. Operational change. Measurable sample outcomes.
Illustrative deployment · 01Regional FMCG distributor
Paper orders and end-of-day WhatsApp updates were replaced with one connected field workflow across every route.
Illustrative deployment · 02Multi-branch wholesale network
Van stock, collections, and returned goods now reach the back office before each rep completes the route.
Illustrative deployment · 03Lubricants and petroleum supplier
Orders, compliant invoices, and collections move from field teams to operations without duplicate entry.
From the people running the operations.
No rip and replace. No starting from scratch. Just plug in and run.
Integration ecosystem
Orders, stock, customers, invoices, and payments synced through one operational layer.
Live sync readyConnects to leading ERP platforms via API. Real-time sync. No manual data entry between systems.
Field invoices and payments flow directly into your accounts. No duplicate entry. No reconciliation delays.
Compliant e-invoicing output configurable for your country's tax authority requirements.
Already running a custom platform? Our Developer Portal connects NobleSFA to any system via API.
Works on iOS and Android. No specialist hardware required. Your team uses what they already carry.
Print invoices and receipts on the spot. Compatible with standard field-ready Bluetooth printers.
Your business data is protected and handled in line with applicable data protection regulations in your operating market.
Every transaction, payment, and stock movement is logged with a full digital trail. Always ready for audit.
Control exactly who sees what. Set access levels by role, branch, and territory across your entire team.
NobleSFA is powerful on its own. Pair it with the right Noble product and your entire operation runs from one connected platform.
For mid-size and enterprise distribution businesses.

Your field team and your back-office, fully connected. Orders placed in the field sync instantly to your ERP. Stock, accounts, and operations updated in real time. No manual transfer. No data gaps. No delays.
Full ERP for operations, supply chain, and finance. Plus complete field sales execution. One platform. One source of truth.
For growing distribution businesses moving off spreadsheets.

Your reps invoice on the road. Your accounts team sees it the moment it happens. Essential accounting and full field sales control, without the complexity of a full ERP.
Smart accounting built for small and mid-size businesses. Plus complete field sales execution. Simple. Connected. Scalable.
No hidden fees. No surprise add-ons. Just one clear number.
Need a larger team or a bundled package? Speak to our team. We will build the right setup for your business size, market, and compliance requirements.
Ask About Package PricingMost vendors close the relationship after the standard 30-day post-go-live window. TechQode stays.
Yes. NobleSFA is already fully certified for ZATCA Fatoora Phase-2 e-invoicing in Saudi Arabia. For other markets, the system is configurable to meet your country's specific tax authority and e-invoicing requirements.
Yes. NobleSFA is built offline-first. Reps can take orders, generate invoices, and collect payments with no internet connection. Everything syncs automatically the moment connectivity is restored.
Our team handles the full implementation and onboarding so your operation is not disrupted.
Yes. NobleSFA connects to leading ERP and accounting platforms via API. If you are running a custom system, our Developer Portal handles that too. Talk to our team and we will confirm compatibility before you commit to anything.
One. NobleSFA scales from a single field rep to an enterprise distribution network of hundreds of reps on the same platform.
Complimentary onboarding training is included for all clients. Most field reps are confident using the app within 2 to 3 hours of training.
Live chat, online channels, and on-ground assistance are all included. And unlike most vendors who close the relationship after the standard 30-day post-go-live window, TechQode stays with you through our Annual Maintenance Contract.
Yes. NobleSFA currently runs in Arabic and English. Additional languages are configurable based on your market requirements.
Talk to our team. We will show you exactly how NobleSFA works for your industry, your country, and your operation.
Not ready for a call yet? Watch a 2-minute overview of NobleSFA first. Watch the Overview
BEFORE YOU GO
Tell us what is slowing your business down. In a focused 15-minute consultation, we’ll help you see the clearest way forward.